Event ROI (Return on Investment)

Event ROI (Return on Investment) measures the financial benefits gained from hosting an event compared to the costs incurred. It helps assess whether the event was a worthwhile investment. To calculate it, subtract the total expenses from the total revenue or value generated (like new leads or brand exposure), then divide that number by the costs. A positive ROI indicates the event generated more value than it cost, demonstrating its effectiveness. Essentially, event ROI shows how successful an event was in delivering measurable results relative to the resources invested.