event portfolio

An event portfolio is a coordinated collection of various events organized or managed by a company, city, or organization. Think of it like a portfolio of investments—each event contributes to overall goals, like attracting visitors, boosting local economy, or strengthening community identity. Managing a portfolio involves selecting, scheduling, and evaluating different events to ensure they complement each other and align with strategic objectives. This approach helps optimize resources, reduce risks, and maximize benefits from diverse events, creating a balanced and effective mix that supports broader organizational or community goals.