Event Marketing Institute

The Event Marketing Institute (EMI) is a research organization that provides insights, data, and resources focused on event marketing and experience strategy. They analyze trends, consumer behaviors, and best practices to help businesses create impactful live events, experiential campaigns, and brand activations. EMI's goal is to support marketers in designing events that effectively engage audiences, build brand loyalty, and drive business growth. They also offer industry reports, trainings, and networking opportunities to enhance the effectiveness and innovation within the event marketing field.