Event Analytics

Event analytics involves gathering and examining data about specific actions or occurrences within a system or environment to understand patterns, trends, and outcomes. For example, it can track user interactions on a website, such as clicks, downloads, or purchases, helping businesses see how users engage and where improvements are needed. By analyzing these events, organizations can make informed decisions to enhance user experience, optimize processes, and achieve better results. Essentially, event analytics turns individual actions into insights that guide strategic and operational improvements.