Evaluation and Control

Evaluation and Control in strategic planning involves regularly assessing a company's performance against its goals and strategies. It ensures that the organization is on track to achieve its objectives by measuring progress and making adjustments as needed. This process includes analyzing results, identifying areas for improvement, and implementing changes to strategies or operations. Essentially, it acts as a feedback loop that helps leaders decide if the current plan is effective or if a new direction is necessary, ensuring the organization remains focused and responsive to internal and external challenges.