European Union Unfair Trading Practices Directive

The European Union Unfair Trading Practices Directive aims to protect suppliers, especially small and medium-sized businesses, from unfair practices by larger companies in the supply chain. It establishes rules against practices like late payments, retroactive contract changes, and undue pressure. The directive promotes fairness, transparency, and respect in trading relationships, ensuring that all parties can compete on an equal footing. By creating a more balanced trading environment, it seeks to strengthen the agricultural and food supply sectors, ultimately benefiting consumers with fairer prices and better products.