European Union Audiovisual Media Services Directive (AVMSD)

The European Union Audiovisual Media Services Directive (AVMSD) is a set of rules that governs how TV and online video services operate across EU countries. It aims to ensure a balance between freedom of expression, consumer protection, and public interest. The directive sets standards on advertising, promoting European content, protecting minors, and ensuring responsible broadcasting. It also adapts regulations for digital platforms like streaming services, ensuring they follow similar rules to traditional broadcasters, fostering a fair and diverse media environment across the EU.