European Travel Commission (ETC)

The European Travel Commission (ETC) is a nonprofit organization that promotes Europe as a top travel destination. It works with tourism authorities across European countries to boost awareness, develop sustainable travel experiences, and attract visitors from around the world. The ETC provides marketing support, research, and strategic insights to help grow and improve tourism in Europe, benefiting local economies and communities. Its goal is to make Europe an appealing, accessible, and responsible destination for travelers worldwide.