European Sponsorship Association

The European Sponsorship Association (ESA) is a professional organization that supports companies and organizations involved in sponsorship activities across Europe. Sponsorship involves businesses partnering with events, teams, or causes to promote their brands while supporting the sponsored entity. ESA provides guidance, best practices, and networking opportunities to help its members operate ethically and effectively. It aims to promote the value of sponsorship as a marketing tool and ensure high standards within the industry, fostering collaboration and sharing knowledge among professionals in the field.