European Organisation for Packaging and the Environment (EUROPEN)

EUROPEN (European Organisation for Packaging and the Environment) is a trade association representing companies involved in packaging materials, design, and recycling in Europe. Its goal is to promote sustainable packaging practices by encouraging innovations that reduce environmental impact, foster recycling, and improve resource efficiency. EUROPEN works with industry, government, and environmental groups to develop standards, share knowledge, and support policies that balance the needs for effective packaging with environmental responsibility. It aims to ensure that packaging solutions are both economically viable and environmentally sustainable across Europe.