European Bicycle Brand Association

The European Bicycle Brand Association is a trade organization that unites leading bicycle manufacturers across Europe. Its goal is to promote the interests of the industry, ensure high standards, and support innovation. The association works on topics like quality, sustainability, safety, and market growth, providing a platform for collaboration among brands. By doing so, it helps improve the reputation of European-made bicycles and advocates for policies that benefit the cycling industry as a whole. Overall, it plays a key role in shaping the development and reputation of Europe's bicycle manufacturing sector.