Europay, MasterCard and Visa (EMV)

Europay, MasterCard, and Visa (EMV) refers to a global standard for smart payment cards with embedded chips, designed to enhance security and reduce fraud during transactions. Unlike traditional magnetic stripe cards, EMV cards generate a unique code for each transaction, making it difficult for scammers to replicate. When used at compatible terminals, they require either a PIN or a signature for verification. EMV technology has become the standard in many countries, improving the safety of electronic payments in stores and online, ultimately protecting consumers and merchants alike.