Europay

Europay, now part of Mastercard, developed a security standard called EMV, which stands for Europay, Mastercard, and Visa. EMV is used in chip card technology to improve payment security. It involves tiny computer chips embedded in credit and debit cards that generate unique transaction codes for each purchase, making it much harder for fraudsters to copy or counterfeit cards. When you use an EMV card at a chip-enabled terminal, it enhances protection by securely verifying your identity. EMV has become a global standard for card payments, increasing security and reducing out-of-pocket fraud for consumers and merchants alike.