Eugene F. Fama

Eugene F. Fama is an influential American economist best known for his work on financial markets. He introduced the Efficient Market Hypothesis (EMH), which suggests that asset prices reflect all available information, making it impossible to consistently achieve higher returns than the market average. Fama’s research fundamentally changed how we understand investing, emphasizing that trying to "beat the market" is often futile. He also contributed to the development of asset pricing models and is a Nobel Prize laureate in Economics. His insights have shaped modern finance and investment strategies used by individuals and institutions today.