Euergetism

Euergetism was a practice in ancient Greece and Rome where wealthy individuals, known as euergetes, voluntarily donated money or resources to benefit their community—such as funding public buildings, festivals, or festivals. This act of generosity demonstrated social status and civic pride, strengthening communal bonds. Euergetism helped improve urban infrastructure and cultural life, serving both personal prestige and societal well-being. It was a way for wealthy citizens to contribute to the city's development, often recognized publicly, and reinforced social hierarchies while fostering civic identity and loyalty.