Etty Yaniv

Etty Yaniv is an Israeli researcher and professor specializing in marketing, consumer behavior, and information technology. Her work explores how people make decisions, interact with digital platforms, and respond to marketing strategies. She aims to understand the psychological and social factors influencing consumer choices, often using insights from cognitive science and behavioral economics. Yaniv's research helps businesses design better marketing practices and digital experiences that align with how consumers think and behave, ultimately improving engagement and satisfaction.