ethnography of the internet

Ethnography of the internet is a research approach that studies online communities, behaviors, and cultures by observing and participating in digital interactions. It involves immersing oneself in online spaces—such as forums, social media, or gaming communities—to understand the social dynamics, norms, and contexts shaping user experiences. This method helps researchers gain deep insights into how people communicate, form identities, and create shared meanings in digital environments, much like traditional ethnography does for physical communities. It’s a way to explore the complex social fabric of online life, recognizing the internet as a significant cultural space.