Ethnocentrism and Stereotyping in International Business

Ethnocentrism is the belief that one’s own culture is superior to others, which can lead to biased judgments in international business. Stereotyping involves making generalized assumptions about people from different cultures, often based on limited information. Both can hinder effective communication, trust, and collaboration across cultures, potentially causing misunderstandings or conflicts. Recognizing and overcoming these biases is crucial for successful global interactions, as it promotes respect, openness, and better relationships in international business.