Ethics in Marketing

Ethics in marketing refers to the moral principles that guide companies to promote their products honestly and fairly. It involves being truthful about what is being sold, avoiding deception, and respecting consumers’ rights. Ethical marketing also means not exploiting vulnerable populations, ensuring advertising is transparent, and maintaining integrity in how products are presented. Essentially, it’s about building trust with customers by acting responsibly and ethically throughout the marketing process, which benefits both businesses and consumers in the long run.