ethics in choice architecture

Ethics in choice architecture refers to designing options and environments in ways that influence people's decisions while respecting their autonomy and well-being. It involves balancing guidance and influence without manipulating or coercing individuals unfairly. Ethically crafted choice architecture aims to help people make better, more informed choices—like nudging healthy eating or saving for retirement—while honoring their freedom to choose differently. The goal is to steer choices toward positive outcomes without compromising honesty, transparency, or individual rights.