ethical dilemma in marketing

An ethical dilemma in marketing occurs when a company faces a situation where it must choose between promoting its products effectively and doing so honestly and responsibly. For example, a business might consider exaggerating benefits or hiding risks to boost sales. The dilemma involves balancing financial gains with honesty, fairness, and respect for consumers' rights. Making the ethical choice means being truthful and transparent, even if it might result in lower sales, because it builds trust and maintains integrity in the long run.