Ethical Advertising Standards

Ethical advertising standards are guidelines that ensure advertisements are honest, fair, and respectful. They require advertisers to avoid false claims, exaggerations, or misleading information that could deceive consumers. These standards promote transparency, protect consumers from harm, and uphold integrity in marketing practices. They also emphasize respecting diversity, avoiding offensive content, and ensuring that advertisements do not exploit vulnerable audiences. Overall, ethical advertising fosters trust between companies and consumers, encouraging responsible communication that benefits both parties.