estudios sobre comportamiento del consumidor

"Estudios sobre comportamiento del consumidor" refers to research that examines how people make decisions about what products or services to buy, use, or prefer. These studies analyze factors like emotions, habits, social influences, and perceptions that affect purchasing choices. The goal is to understand consumer needs and motivations, helping businesses improve their marketing strategies, develop better products, and create more satisfying customer experiences. Essentially, it’s about gaining insights into why people behave the way they do as consumers, enabling companies to serve their clients more effectively.