ESOMAR

ESOMAR is an international organization that sets standards and guidelines for the market research industry. Its goal is to promote ethical, transparent, and high-quality research practices. By providing codes of conduct, training, and resources, ESOMAR helps ensure that companies gather and use data responsibly, respecting privacy and integrity. Essentially, it acts as a professional community that supports businesses and researchers in conducting trustworthy research to better understand markets, consumers, and societal trends.