Eriksson-Penker Model

The Eriksson-Penker Model is a framework for understanding and improving customer service and business interactions. It identifies key areas—such as understanding customer needs, managing relationships, and delivering value—that influence customer satisfaction and loyalty. The model highlights the importance of effective communication, personalized service, and continuous improvement to build strong, long-term customer relationships. Essentially, it provides a structured way for businesses to analyze and enhance how they interact with customers, ensuring better service and more successful outcomes.