Eric S. Ries

Eric S. Ries is an entrepreneur and author best known for creating the "Lean Startup" methodology. This approach helps startups and established companies develop new products efficiently by emphasizing rapid testing, customer feedback, and continuous improvement. Instead of extensive planning upfront, it encourages quick experimentation to learn what works, reducing wasted time and resources. Ries's ideas aim to increase the chances of success by being agile and adaptable in uncertain markets. His work has influenced modern innovation practices across various industries, helping organizations optimize product development and better meet customer needs.