Eric Ries' "The Lean Startup"

Eric Ries' "The Lean Startup" is a methodology for developing products efficiently by emphasizing rapid testing and learning. It encourages entrepreneurs to create a minimum viable product (MVP), a basic version of their idea, to gather customer feedback quickly. This allows for ongoing adjustments, reducing wasted time and resources, and ensuring the final product better meets market needs. The approach promotes iterative cycles of build-measure-learn, fostering innovation and adaptability. Overall, it helps startups and established companies innovate more effectively and increase their chances of success by focusing on validated learning rather than assumptions.