Eric Ries (Lean Startup Author)

Eric Ries is an entrepreneur and author best known for his book "The Lean Startup," which presents a method for developing businesses and products efficiently. His approach emphasizes rapid experimentation, customer feedback, and iterative design to minimize waste and maximize learning. Instead of traditional, lengthy product development cycles, Ries advocates for building a "minimum viable product" (MVP) to test ideas quickly in the market. By focusing on validated learning and making data-driven decisions, startups can adapt their strategies, reduce risks, and increase the chances of success in a competitive environment.