Eric Ries' Book "The Lean Startup"

"The Lean Startup" by Eric Ries offers a framework for building businesses more efficiently by emphasizing rapid experimentation, validated learning, and iterative product development. It encourages entrepreneurs to create a minimum viable product (MVP) to test assumptions quickly, gather customer feedback, and adapt accordingly, reducing waste and increasing the chances of success. The approach promotes a scientific method for startups, fostering flexibility and continuous improvement. Ultimately, it helps entrepreneurs develop products that meet market needs more effectively while managing risk and resources wisely.