Eric Ries - Author

Eric Ries is an American entrepreneur and author best known for his book "The Lean Startup," published in 2011. In it, he introduces a methodology for developing businesses and products that emphasizes rapid experimentation, customer feedback, and iterative design. This approach helps startups efficiently validate ideas and adapt quickly to market demands, minimizing waste of time and resources. Ries’ work has significantly influenced how entrepreneurs and organizations approach innovation and business development, promoting a more scientific, data-driven way to build and grow companies. His ideas have resonated across various industries, fostering a culture of agility in the business landscape.