equity-based crowdfunding

Equity-based crowdfunding is a method where individuals invest money in a startup or business in exchange for ownership shares or equity. It allows the public to support businesses directly and, if the company succeeds, investors can earn returns through profits or when the company is sold or goes public. This approach democratizes investment opportunities that were traditionally limited to wealthy or institutional investors, providing entrepreneurs with capital while giving backers a chance to share in the company’s potential growth and success.