Equitable Pricing

Equitable pricing is a strategy that sets the price of a product or service fairly, considering each customer's ability to pay or specific circumstances. It aims to ensure that everyone has access to the offering without overcharging those with fewer resources, while still covering costs and maintaining fairness. This approach often involves offering discounts or different pricing options based on factors like income, location, or customer needs, promoting social fairness and access while sustaining the business.