environment scanning

Environment scanning is the process of systematically gathering and analyzing information about external factors—such as economic trends, competitors, technology changes, and regulations—that could impact an organization. It helps businesses anticipate opportunities and threats by staying informed about their surroundings. This proactive approach enables organizations to make well-informed decisions, adapt strategies, and remain competitive in a changing environment. Essentially, environment scanning is like taking a broad, continuous survey of the world around the organization to understand what might influence its future success.