entry methods

Entry methods refer to the ways individuals or businesses can gain access to a new market, industry, or opportunity. Common methods include direct investment, where a company sets up its own operations; joint ventures or partnerships, sharing resources and risks with another entity; licensing or franchising, allowing others to use your brand or product; and exporting, selling products directly to customers abroad. Each approach varies based on control, risk, investment, and market familiarity, enabling organizations to choose the most suitable strategy for their goals and resources in entering new markets or industries.