Entrepreneurial Orientation

Entrepreneurial Orientation (EO) refers to a company's tendency to pursue innovative, proactive, and risk-taking practices to create new opportunities and grow. It reflects an organization's strategic mindset that encourages experimentation, seeking out new markets, and challenging the status quo. EO helps firms stay competitive by fostering a culture that values change, creativity, and calculated risk-taking. Essentially, it’s a way companies think and act to continuously innovate and adapt in dynamic markets, driving long-term success and differentiation from competitors.