Engagements

Engagements refer to interactions between an individual and content, such as likes, comments, shares, or clicks, indicating active participation. In social media and digital contexts, high engagement suggests that people find the content interesting or valuable enough to respond. For businesses, tracking engagements helps gauge audience interest, measure campaign effectiveness, and foster relationships. Unlike passive views, engagements reflect meaningful involvement and contribute to algorithms that promote content visibility, making them a key metric for understanding how audiences connect with messages or brands.