Engagement Sequence

An Engagement Sequence is a strategic process used by businesses to connect and communicate effectively with potential or current customers. It involves a series of planned interactions designed to build relationships, increase interest, and encourage desired actions, such as making a purchase or signing up for a service. By carefully sequencing messages and touchpoints—like emails, social media, or calls—the goal is to guide individuals through stages of awareness, consideration, and decision, ultimately fostering loyalty and engagement with the brand.