engagement economy

The engagement economy refers to a business environment where success depends on actively capturing and maintaining people's attention and involvement. Instead of just selling products or services, companies focus on creating meaningful interactions—like through social media, personalized content, or community building—that keep customers interested and connected. This continuous engagement builds loyalty, encourages sharing, and drives growth. Essentially, in the engagement economy, value is measured by how well organizations can foster genuine connection and participation from their audience, turning passive consumers into active, committed participants.