Encoding specificity

Encoding specificity is a principle in memory that suggests we recall information better when the context or conditions during retrieval match those present during learning. For example, if you learned something in a particular environment or with certain cues, you're more likely to remember it if similar cues or surroundings are present when trying to recall it. This concept highlights that our memory is linked to the specific circumstances in which the information was encoded, making context an important factor in effective remembering.