Encoding and retrieval

Encoding is the process of transforming information into a form that your brain can store, such as turning experiences into memories through sights, sounds, or feelings. Retrieval is the act of accessing and bringing that stored information back into your conscious awareness when needed. Think of encoding as saving data on a computer, and retrieval as opening and using that data later. Both processes are essential for learning and remembering, and effective encoding improves the ease with which you can recall information later.