Employment branding

Employment branding is how a company presents itself as a great place to work. It involves sharing its culture, values, benefits, and work environment to attract talented candidates. Think of it as the company's reputation as an employer, similar to how a brand’s reputation influences customers. A strong employment brand helps the company stand out in the job market, making it easier to attract and retain skilled employees. It’s about creating a positive image that aligns with what potential employees are seeking in their career and workplace experience.