Employer Value Proposition

An Employer Value Proposition (EVP) is the unique set of benefits and qualities a company offers to attract and retain employees. It explains why someone would choose to work there, highlighting aspects like work environment, career growth opportunities, salary, benefits, culture, and values. Essentially, it’s the company's promise of what employees can expect and why it’s a great place to work. A strong EVP helps a company stand out in a competitive job market and keeps employees motivated and engaged.