Employer Brand Index

The Employer Brand Index (EBI) is a measurement tool that evaluates how potential and current employees perceive a company's reputation as a top workplace. It assesses factors like company culture, values, leadership, and work environment, often through surveys and online reviews. A strong employer brand helps attract talented candidates, retain employees, and maintain a positive reputation in the job market. Essentially, the EBI provides insights into how well a company is positioned as an employer and highlights areas for improvement to enhance its overall attractiveness.