empathy maps

Empathy maps are visual tools used to better understand a person’s experiences, feelings, and perspectives. They typically include sections like what the person thinks, feels, sees, says, and does, helping to reveal their motivations and challenges. By organizing this information, teams can develop greater empathy and create products or services that genuinely meet users’ needs. Think of it as a way to step into someone else’s shoes, gaining insight into their world to inform better decision-making and design.