empathy-driven design

Empathy-driven design is an approach where designers deeply understand and consider the feelings, needs, and experiences of the people who will use a product or service. By listening to users, observing their behaviors, and empathizing with their perspectives, designers create solutions that are more intuitive, effective, and satisfying. This approach ensures that the final design genuinely addresses users’ real needs, fostering better engagement and usability. Essentially, it’s about putting yourself in users’ shoes to build products that genuinely improve their experience.