empathic design

Empathic design is a way of creating products and services by putting yourself in the shoes of real users to understand their needs, feelings, and challenges. It involves observing and engaging with people to gain insights into their experiences, often uncovering problems they might not openly express. By doing so, designers can develop solutions that better suit users' true needs, improving usability and satisfaction. Essentially, empathic design emphasizes understanding users deeply to create more effective, human-centered innovations.