Emotional Design Theory

Emotional Design Theory suggests that the way a product looks and feels influences our emotional response, which in turn affects how we perceive its usability and value. A well-designed product can evoke positive feelings, making users more satisfied and comfortable, while poor design can cause frustration or indifference. The theory emphasizes that aesthetics and emotional appeal are just as important as function, since emotional connections encourage continued use and loyalty. Overall, it highlights that successful design engages emotions to create more meaningful and enjoyable user experiences.