emotional appeals

Emotional appeals are communication strategies that aim to influence people's feelings to persuade them. By evoking emotions like happiness, fear, anger, or sympathy, these appeals can motivate actions or opinions beyond logical reasoning. For example, a charity ad showing suffering children seeks compassion to encourage donations. While effective, emotional appeals should be used ethically, as they can sometimes manipulate feelings rather than provide balanced information. Overall, they tap into human emotions to foster connection and drive decision-making.