Emil Asch

Emil Asch was a German-American psychologist known for his work on social influence and conformity. He studied how people's opinions and behaviors can be affected by others, especially in group settings. His experiments, notably the Asch conformity experiments, demonstrated that individuals often go along with a group's incorrect answer even when they know it’s wrong, highlighting the power of social pressure. Asch’s research helps us understand why people sometimes conform and the importance of independent thinking, influencing fields like psychology, sociology, and understanding peer influence.