emergent norms theory

Emergent norms theory explains how people behave in groups or during social situations. It suggests that when individuals come together, they often develop new shared expectations or "norms" based on the specific context and their collective behavior. These norms aren't pre-existing but emerge naturally as people observe each other and respond, guiding how they act. This process helps explain temporary or spontaneous behaviors, such as in crowds, protests, or emergencies, where traditional rules may not apply, and new group standards are formed on the spot to coordinate behavior.